Eight focused sessions. Walk away with the positioning, the language, and the complete brand blueprint that finally makes your expertise impossible to ignore.
Get Clear Now →Previously $5,000 per session · $67 launch week
Eight focused sessions. Get the positioning, the language, and the complete brand blueprint that makes your expertise impossible to ignore.
Get Clear Now →Previously $5,000 per session · $67 launch week
Ross Tompkins — Coach & Business StrategistThis is the same process coaches and consultants paid $5,000 to go through with James directly. Now it runs in sections — each about 10 minutes — guided by AI trained on 15 years of his positioning methodology.
Every coach and consultant I've ever talked to knows exactly what's broken. They can feel it in their chest every time a prospect goes quiet. Every time a sales call doesn't close. Every time they refresh their inbox hoping today is different.
The problem isn't strategy. The problem is that nobody in your life will sit with you and ask the right questions without an agenda. Without trying to sell you something. Without filtering you through their own framework.
I built this process working with some of the most well-known coaches and experts in the world — people who paid $5,000 for the output you can have today for less than the cost of a dinner out. One honest conversation, in the privacy of your home, to get the truth you know you need to hear. Named competitors, pricing data, a credibility score from 1 to 10, and the exact market opportunity your background sets you up for.
"I spent all day on this. Better than working with business coaches I've paid to talk with me on the phone. I have real clarity on the next direction."
Eight phases. About 10 minutes each. Do them all at once or spread them across a few days.
Seven distinct documents. Each one specific to your story, your market, and your exact positioning gap.
This is a real blueprint built for a fictional client. Your version will be built around your story, your market, and your specific positioning gap. Hover to pause.
Seven sections. Built from your story. Ready when you're done.
Get Yours. $67."I had never intended to do any sort of personal brand work. No sooner after James and I completed the initial process than I spontaneously received an invitation to be a guest facilitator at a retreat on Necker Island. Pretty powerful lining up of opportunities."
"It was definitely a commitment, but worth every minute. I've done extensive interviews like this for clients as I was building their branding and messaging, but I enjoyed having this thread myself. Not only did I get to see the dots connect in real time, but I had the thread to continue to add to and work with. This tool was very valuable."
"The Deep Work process gave me clarity and conviction. It confirmed what I suspected about my positioning and gave me the language I was missing to articulate it. Worth every minute."
"I spent all day on this. Better than working with business coaches I've paid to talk with me on the phone. I have real clarity on the next direction."
"It showed me things about my own brand I hadn't been able to see for a long time. Even as someone who builds brands professionally, this revealed blind spots I'd been carrying for years."
"Phenomenal prompt engineering. It felt like I’d paid for a one on one session with Tony Robbins. We went deep and the outcome was stellar with some rewording and reimagining of my key offer. Thank you."
Eight focused sessions. Walk away with positioning, messaging, three priced offers, and a full website outline.
Get Clear Now. $67.The moment your payment completes, you are taken directly into your personal Deep Work session. No downloads. No setup. No extra accounts to create. Just you and a focused conversation that changes everything.
Your session is guided by AI trained on 15 years of James's positioning methodology. It asks the questions a world class brand strategist would ask, in the order they need to be asked. Close your other tabs, put your phone face down, and answer like you are talking to your most trusted advisor. The more present and vulnerable you are, the more powerful the output becomes.
When the conversation ends, you will have a complete brand blueprint: your positioning, your messaging, three priced offers, and a full website outline with real copy. Everything is saved in your session and a magic link is sent to your email so you can come back to it anytime.
You could. Here's what the two conversations actually look like side by side.
The difference is not the AI. The difference is the process behind it. 15 years of positioning methodology, hundreds of real interviews, and a question sequence designed to pull out material you did not know you had. You could spend hours figuring out what to ask. Or you could answer honestly across eight focused sessions and walk away with everything.
You are a coach, consultant, or service provider who knows your work is excellent but struggles to articulate why someone should choose you over everyone else. You have been in business long enough to know the basics but cannot seem to nail the positioning. You are willing to be honest with yourself across eight focused sessions.
You are looking for a done for you branding agency. You want someone else to do the thinking. You are brand new and have not worked with any clients yet. You need logo design, color palettes, or visual identity work. This is strategic positioning, not graphic design.
A brand strategist charges $5,000 to $15,000 for the same deliverables. A business coach charges $300 to $500 per hour and it takes 4 to 6 sessions to get this level of clarity. This process delivers the same depth of output for $67 during launch week. You get your Brand Guide immediately. You keep everything forever. And there is a 7 day satisfaction guarantee if the output does not meet your expectations.
The blueprint tells you exactly what to say. But once you have it, the next question is always the same: how do I get this live without spending $5,000 on a developer or waiting six weeks for someone to misinterpret my vision?
Brief a developer. Wait 3 weeks. Get revisions wrong. Pay $3,000. Update one headline. Pay $200. Wait another week. Your momentum is gone before your site is live.
You are the creative director. Claude is your technical co-founder. Site in Sixty walks you through building a professional, indexed website from your blueprint in under 60 minutes. Free hosting. Zero developer invoices. Forever independent.
A site that sounds like you because every word came from you. The ability to change anything, anytime, in minutes. And no one standing between your ideas and your audience.
You'll have a complete brand blueprint, three priced offers, a full website outline with real copy, and a roadmap that finally makes the next step obvious.